Langley suggests agents spend at least $600 on quality photography and acknowledges that if you don’t put money into photography, you probably won’t last long in the business.

Langley also lists staging, landscaping and property flyers as important qualities to sellers. All agents should be prepared to address each of these needs.

“They want to know about staging. I have an in-house staging lady that I use,” Langley said. “They want to know if I’m going to help with landscaping. I have landscaping people that I can recommend. They want to know about flyers and we have a sign with a flyer box. They want to know about brochures and we do a full color brochure.”

Langley’s lesson to agents is to always put the necessary resources into the listing presentation. The quality of your presentation could be the difference in the closing price.
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“If you’re a brand new agent, it’s hard to do. But you have to graduate to that because you really have to spend money to make money.”

AERIALS Proven To Sell FASTER And on Average For More Money
Now that more and more real estate agents have access to aerial photos and videos through drones, homebuyers and sellers are changing the way they expect to interact with real estate listings.

According to MLS statistics, homes with aerial images sold 68% faster than homes with standard images. Video tours that incorporate drone footage are also a great way to make your property stand out and to attract new listings. According to the National Association of REALTORS® (NAR), 73% of homeowners say that they are more likely to list with a real estate agent who uses video to market their home; however, only 9% of agents create listing videos. An Australian real estate group reported seeing a 403% increase in traffic for listings that included video as compared to listings without."

​HDR stands for High Dynamic Range. It is a new technique that combines multiple photos with different exposures to produce a stunning final image. The result is a genuine picture of something real, but with a surreal and often jaw-dropping effect. Homes have never looked so good.

(click to enlarge)