Langley suggests agents spend at least $600 on quality photography and acknowledges that if you don’t put money into photography, you probably won’t last long in the business.

Langley also lists staging, landscaping and property flyers as important qualities to sellers. All agents should be prepared to address each of these needs.

“They want to know about staging. I have an in-house staging lady that I use,” Langley said. “They want to know if I’m going to help with landscaping. I have landscaping people that I can recommend. They want to know about flyers and we have a sign with a flyer box. They want to know about brochures and we do a full color brochure.”

Langley’s lesson to agents is to always put the necessary resources into the listing presentation. The quality of your presentation could be the difference in the closing price.
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“If you’re a brand new agent, it’s hard to do. But you have to graduate to that because you really have to spend money to make money.”

Why do you need a slideshow if you request a video?
Answer: for video to appear on MLS it needs to appear in one movie file. To accomplish this we create a slideshow out of your MLS photos and then incorporate video into it. The completed movie file often consists of 3 or 4 video clips. Typically an introduction with aerial footage flying in the front door of the house, an outro of aerial footage flying away from the house and additional clips featuring unique features of the house.

Below is a very good example of a slideshow with video clips:

This movie consists of 3 video clips and a slideshow: Video clip #1 is aerial footage of Lake Hollingsworth in Lakeland, FL. It transitions into the slideshow at the 23 second mark. Video clip #2 begins at the 1:43 mark and circles around the house showcasing the carport and oversized lot. Video clip #3 begins at the 2:05 mark with an aerial video flying away from the home and back over Lake Hollingsworth.

​HDR stands for High Dynamic Range. It is a new technique that combines multiple photos with different exposures to produce a stunning final image. The result is a genuine picture of something real, but with a surreal and often jaw-dropping effect. Homes have never looked so good.

(click to enlarge)