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Langley, Beverly. "Spend Money to Make Money on Listings" Get Listings, Gateless. Retrieved. Bev Langley | $1.5 billion career volume | Severna Park, MD The key to putting on an outstanding listing presentation is putting in the necessary resources to make a presentation pop. Bev Langley understands the value of a good listing presentation, which is why she makes it a top priority. Perhaps Langley’s biggest investment for a listing presentation goes into high-quality photography. Every real estate agent should hire a pro to take photos rather than snap photos on their less impressive smartphones. “The most important thing is photography and it needs to be not from Beverly’s phone, and not from Beverly’s husband’s phone,” Langley said. “It needs to be the best photographer I know of and it needs to be the best system that I can find.” ~ Bev Langley Langley suggests agents spend at least $600 on quality photography and acknowledges that if you don’t put money into photography, you probably won’t last long in the business.
Langley also lists staging, landscaping and property flyers as important qualities to sellers. All agents should be prepared to address each of these needs. “They want to know about staging. I have an in-house staging lady that I use,” Langley said. “They want to know if I’m going to help with landscaping. I have landscaping people that I can recommend. They want to know about flyers and we have a sign with a flyer box. They want to know about brochures and we do a full color brochure.” Langley’s lesson to agents is to always put the necessary resources into the listing presentation. The quality of your presentation could be the difference in the closing price. “If you’re a brand new agent, it’s hard to do. But you have to graduate to that because you really have to spend money to make money.”
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